OUR STORY
FOCUSED EXPERTISE, ZERO OVERHEAD
Built on strategy, powered by innovation, and brought to life with bold creativity, Sovexa helps you gain the clarity, confidence, and cultural impact your brand deserves. Here you’ll find insights, services, and case studies designed to spark your next big leap.
OUR VALUES
STRATEGY
Every brand move begins with clarity, positioning, and purpose.
INNOVATION
Bold, forward-thinking solutions that challenge the ordinary.
CREATIVE EXCELLENCE
Design and execution at the highest level of quality and impact.
CULTURAL IMPACT
Building brands that don’t just exist, but shape conversations and culture.
AUTHENTICITY
Staying true to each brand’s essence while making it unforgettable.
GROWTH & CONFIDENCE
Empowering clients with the tools to scale, thrive, and own their market.
OUR TEAM
Sovexa is led by Bezawit, a brand strategist and designer who combines human creativity with AI-powered tools for research and content development. This hybrid approach allows Sovexa to deliver high-quality strategy and design efficiently and insightfully.
I’m Bezawit, the founder and creative mind behind Sovexa, a brand strategy and design studio helping businesses transform their vision into brands that attract, engage, and inspire.
With a background in marketing strategy, brand design, and market research, I blend creativity and data-driven insight to build brands that don’t just look good, they perform. My experience spans crafting brand identities, packaging, and websites, as well as conducting in-depth consumer and market research that shapes every creative decision.
Before launching Sovexa, I worked across marketing, retail, and business consulting, designing branded campaigns, leading growth initiatives, and translating complex data into clear, visual storytelling. My approach is grounded in strategy: understanding audience behavior, analyzing market trends, and transforming insights into designs that drive real results.
At Sovexa, I bring together my passion for strategic thinking, storytelling, and design to help businesses create impactful brands that demand attention and inspire loyalty.
Bezawit Kinfe
Brand Strategist & Designer
Turning insight into identity.
Riley Carter
CONTENT CRAFTER
Weaving words into wonders
Maya Ramirez
ANALYTICS ACE
Decoding the data jungle
Ali Torel
SOCIAL SUPERSTAR
Ruling the social realm
Noah Pattern
DESIGN DYNAMO
Bringing brands to life
Olivia Chen
STRATEGY SENSE
The architect of success
Ethan Remi
CLIENT CARE COORDINATO
Your go-to guide
AWARDS & CERTIFICATIONS
Recognized for blending creativity with strategy, I’ve earned certifications and distinctions that strengthen Sovexa’s approach to data-driven design.
BBA, Marketing & Data Analytics
University of Washington
Certified in Social Marketing Hootsuite
Deal Consultant Certificate of Completion
Microsoft
Young Executives of Color
Scholar Foster School of Business