BBA in Marketing & Data Analytics, UW. Contributed to Seattle’s premier mixed-use environments at Real Retail through high-impact leasing collateral and CRE digital marketing, founded Sovexa to bring strategic thinking to growing businesses.

I’m Bezawit, the founder and creative mind behind Sovexa, a brand strategy and design studio helping businesses transform their vision into brands that attract, engage, and inspire.

With a background in marketing strategy, brand design, and market research, I blend creativity and data-driven insight to build brands that don’t just look good, they perform. My experience spans crafting brand identities, packaging, and websites, as well as conducting in-depth consumer and market research that shapes every creative decision.

Before launching Sovexa, I worked across marketing, retail, and business consulting, designing branded campaigns, leading growth initiatives, and translating complex data into clear, visual storytelling. My approach is grounded in strategy: understanding audience behavior, analyzing market trends, and transforming insights into designs that drive real results.

At Sovexa, I bring together my passion for strategic thinking, storytelling, and design to help businesses create impactful brands that demand attention and inspire loyalty.